About Us

 

Your wellness, your way - made for pregnancy, postpartum, and every 3am in between


Why we exist

Pregnancy and postpartum change everything - including your skin. We build easy, science‑backed rituals that fit real life (yes, even the no‑sleep days). Every ingredient earns its place. Every formula is gentle, effective, and tested in the only lab that matters: real routines, real moms. Less guesswork, more comfort.

What we make

Essential care. Zero fluff.
Simple care for pregnancy & postpartum.

  • Harmony Repair Serum - multi‑weight hydration for sensitive seasons
  • Mama's Secret Weapon - silky daily moisture (clothes on right after)
  • LUMIQ Belly Oil - dry‑touch calm for belly comfort
  • Fresh Start Face Wash - gentle cleanse, no tightness
  • Belly Bliss Balm - rich comfort, fragrance‑free
  • Nipple Rescue Butter - soothe, shield, keep going

How we formulate

Science that feels like self‑care.

  • Purposeful ingredients - chosen for function, not filler.
  • Gentle by design - pregnancy + postpartum aware, sensitive‑skin friendly.
  • Rituals, not routines - fewer steps, better follow‑through.

Our standards

What's inside & why

  • What we use (and why): evidence‑backed actives + comforting naturals; every ingredient earns its spot.
  • What we skip (and why): no performative additives; we avoid what doesn't serve comfort or efficacy.
  • Patch‑testing & sensitivity: start slow; patch test if fragrance/EO‑sensitive.
  • Pregnancy + postpartum notes: gentle by design; no medical claims; when in doubt, consult your clinician.

What makes us different

Built for real life.

  • Co‑created with moms. We listen, test, iterate.
  • Simple > complicated. A few great steps beat ten average ones.
  • Made to be mixed. Layer lotion + oil; pair wash + serum - your ritual, your rules.

Our commitments

  • Ingredient transparency: Full INCI on every product + plain‑English key ingredients up top.
  • Pregnancy & postpartum aware: Gentle usage guidance; no medical claims.
  • Representation: Real bodies and stages - pregnancy, postpartum, and beyond.
  • Community‑first: Useful tips and short rituals - no pressure, no fluff.
  • If/when we launch new programs (sustainability, give‑back), we'll publish clear details here - facts, not fluff.